Interviewer bias refers to a systematic error in the data collected by means of an interview with a human interviewer. Answers given by panellists can be inaccurate for several reasons.
In sensory and consumer research, interviews can be used to ask panellists about their opinion of a product. Panellists can evaluate the product with minimal interruption of this evaluation process.
Over the last few years we have been adding XR (Extended Reality) to our software solution. This includes the expansion of EyeQuestion to include VR (Virtual Reality) and AR (Augmented