In early 2019 we have begun the construction of Blindgetest, our in-house research center. Our goal from the start was the creation of a space where we were able to independently test out products, try out new research methods and continue to innovate through further development of EyeQuestion by working together with external clients and individual parties. This resulted in the creation of a sensory facility, an immersive experience room and the expansion of our office space to include workstations for rent.
Our sensory facility consists of a kitchen and a testing area with 8 booths. The testing area is separated but in close vicinity of the kitchen so samples can be served quickly without affecting its physical and chemical properties during transfer. Samples are handled, stored and prepared according to Hazard Analysis Critical Control Point (HACCP) standards. The testing area is built with the ability to control the lightning, temperature as well as humidity. The surface material and color used in each of the booths is kept neutral to prevent potential distractions. All booths are well ventilated and equipped with computers consisting of our EyeQuestion software to collect data from respondents.
Our experience room allows users to create a fully immersive environment for the respondents by using one or all of the available tools.
This an ideal opportunity to study the effect of different environmental conditions and scenarios by changing the interior design, sound and smell.